Release NFT from azuki to Murakami: Japanese NFT market may usher in explosive growth
Author:Vargason、Edwin ，CGv fof researcher
From rock painting 30000 years ago to NFT in the Web3 era, humans have always liked works with visual impact. After the outbreak of NFT market in 2021, the current market is becoming more and more rational, high-quality NFT projects are constantly precipitating, and NFT ecosystem is also becoming an equal participant industry in finance, art, games and many other leading creative fields.
CGv believes that Japan's NFT works and market have great potential.Japanese animation has become the connecting point of global culture. Thanks to the rich and high-quality artists, animation game IP and mature user market, as well as the new window opened by the application of NFT for the development and innovation of digital IP, Japan will have more and more voice in the field of NFT.
The popular azuki NFT shows that the market likes mixed works of eastern and Western cultures; Murakami also began to change his creative strategy and try NFT creation; Japan's NFT Cultural Association also publishes unique NFT works through Masao Kusama's handbag; Rakuten, Japan's largest e-commerce platform, also launched NFT trading and distribution platform.All these show that Japan's NFT market is booming. In order to understand these projects more specifically, CGv will talk about them.
Azuki: Web3 NFT loved by aborigines
Azuki is the representative of Japanese two-dimensional animation style NFT. Combined with the thick outline of American style, azuki, which integrates the East and the west, is deeply loved by Web3 users because of its exquisite painting style and unique artistic style.Azuki contains four models: human, blue, red and elf. It is different in hairstyle, eyes, mouth and neck, clothing accessories and background types. Each NFT of azuki is unique.
Azuki is building a strong IP that belongs to everyone. Azuki's vision is to build the largest decentralized brand owned by the community in the metauniverse. The person who holds azuki NFT holds the pass and becomes a member of azuki community. Azuki community will carry out offline activities, street brand cooperation, expand physical collections, and cooperate with music artists to connect the physical and digital world. It plans to cooperate with sandbox VR, decentraland, cryptovoxels, Somnium space and other platforms to create an immersive azuki metauniverse. Here, azuki will try to develop IP in a unique way, create metauniverse games and create interactive experiences.
The impact of Japanese animation on the world makes azuki successful as soon as it goes online. This huge cultural force shapes azuki's liquidity and super high board price pricing.When azuki NFT was launched in January, the auction price was only 1 eth. Although the current market turns cold, its floor price is still higher than & nbsp; 10 eth, according to & nbsp; NFTGo. IO data display, azuki series & nbsp; The total transaction volume of NFT is also at the forefront.
Takashi Murakami: expressing Japanese house culture through NFT
Murakami is not only a popular artist in Japan, but also the idol of the new generation of Japanese young people. In Murakami's view, Japan's culture before the 1990s is nothing more than a poor imitation of the western trend. On the contrary, the strange phenomenon shown in the house culture is something "unique to Japan".
Murakami's works are combined with contemporary Japanese pop culture. With his "Declaration of childishness", he became popular and implanted flat characters, plants and flowers into the trend cultural context centered on Japan. The colorful image of cartoon implies the connotation of contemporary Japanese culture.
At the end of March 2021, Murakami. Flows, a personal NFT, was launched by Murakami. Flows. The number reached 108, but less than 11 days later, he decided not to sell it. He thought he was not ready to really understand NFT.When trying new things, the biggest worry is not to do it after the first setback. However, in 2022, Murakami decided to restart his personal NFT plan and opened Murakami Installgram of flowers2022.Murakami also hopes to bring you the sunflower version of the classic black-and-white pixel game console "pet egg" at the end of the year, so as to fully tap the value of this lovely image.
At the beginning of 2022, the NFT project clone x launched by Murakami in cooperation with rtfkt studios ranked first in the sales list. According to opensea data, the current floor price still reached 12.25 eth.
Murakami's exploration of NFT is an exhibition of more dimensions of his works. As he said when restarting his personal NFT Murakami. Flows, "until the cooperation with rtfkt, I felt that I learned a lot about the metauniverse from these young people, and was surprised at the results and reactions of this cooperation."
Mechaverse War: integration of game and NFT
CGv believes that games have become an extension of our real world. As Japan has an absolute voice in the game field, how to let players participate in NFT and the meta universe game world based on blockchain is the next direction.
Mechaverse war hopes to create a mecha conquest game platform of meta universe real-time strategy. Samurai spirit, as a symbol of Japanese beauty, is deeply imprinted in Japanese culture. Its inspiration comes from the cultural background of Japanese modern animation mechanical armor and ancient Samurai armor.
Based on the playable game environment, mechaverse war will develop NFT derivative scenes, undertake the digital promotion and extension of Japanese high-quality animation IP, and use the value connection way of gamefi to build an open meta universe platform for Japanese animation.
How do players participate? Players can use NFT incubated mecha heroes to form combat teams, trade roles and improve combat levels, so as to complete more game experiences such as fighting with mecha monsters. NFT in the game will bear the hatching, generation and evolution of each mecha hero IP role, so as to ensure the uniqueness, growth, tradability and value-added attributes of mecha.
According to the newzoo report, driven by nearly 3 billion players worldwide, the global game market will reap $175.8 billion in revenue from consumers in 2021, most of which will come from the Japanese team.Mechaverse war is providing players with Japanese immersive chain game experience and interactive experience of NFT collection through powerful local animation and game industry resources and IP resources in Japan, as well as the new direction of encrypted meta universe world.
Rakuten NFT: Rakuten's NFT Road
Rakuten, Japan's largest e-commerce platform, is a pioneer in the Web3 era in Japan. It set up a blockchain laboratory in August 2016 and began to provide encrypted wallet services in August 2019.
After years of technology accumulation, on February 25 this year, Rakuten decided to launch the NFT trading and distribution platform Rakuten NFT. Although the platform is only open to people in Japan, it has brought new changes to the current NFT market centered on encrypted asset investors and technology communities.
Rakuten NFT will not only provide users with point-to-point NFT transactions in sports and entertainment (including music and animation), but also provide a platform for IP copyright owners to sell NFT. Users can use Lotte ID to earn or consume Lotte points when trading. Any NFT purchased on the platform can be added to the collection on the buyer's own web page or sold on the market.
According to CGv, Lotte itself has many sports related partners. In addition, Lotte also operates many entertainment based products, which is of great help to the development of Rakuten NFT. Lotte NFT plans to release J. League NFT collection players anthem, the official NFT collection of J. League, and develop Lotte NFT art gallery.
CGv believes that traditional giants like Lotte, which has the advantages of user size and resources, will be easier to capture a wide range of markets if they cut into the field of NFT from their own genes and fields they are good at.
The development of NFT has accelerated the direct economic connection between creators and fans, which confirms Kevin Kelly's prediction in 1000 real fans.As Japan with a large number of well-known big IP, NFT will activate well-known and dormant creators and works, give new vitality, and provide a playground for creating new media for the bridge between the physical world and the digital world.
CGv wants to use Kusama's Artistic Declaration to summarize the future of NFT in Japan, "I'm always avant-garde. I'm different from other old people. I've been an avant-garde artist since decades ago, and now I'm still." As a part of the Web3 era, NFT is welcoming the arrival of Japan.
Note: This paper is a CGv fof Research Report and does not constitute any investment suggestions. It is for reference only.
About CGv fof: CGv fof is a master fund from Asia, focusing on investing in crypto fund and crypto studio. CGv fof is composed of family funds from Japan, South Korea, Chinese Mainland and Taiwan. It is headquartered in Japan and has branches in Singapore and Canada. CGv fof includes metaestate, estatetrader, Everland and other brands and companies.
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