53 A-share companies have arranged virtual digital people, and only one company has announced a contract of 2 million yuan

Source:Associated Press of Finance | Blockchain Daily

Reporter Xu Cihao

As one of the important applications of the meta universe, the virtual digital human industry has been growing in popularity since 2022.

According to Xingkuang data from the Associated Press of Finance, up to now, 53 listed companies in A-share have deployed the virtual digital human industry. However, only Alto Electronics announced that the revenue of virtual digital people exceeded 2 million yuan.

It can be seen that at present, virtual digital people are still in the initial stage in China, and can not contribute much to the revenue performance of listed companies temporarily. In the eyes of many insiders, there are many factors that restrict the long-term development of virtual digital people, but the most critical is how to better integrate with the real economy and enhance social value.


Only one company announced the contract


According to the 2022 semi annual report of Alto Electronics, its digital content platform Shenzhen Chuangxiang Digital Technology Co., Ltd. has signed a new virtual digital human business contract of more than 2 million yuan.

When Zhewen Internet mentioned the innovative business of virtual digital human in the 2022 semi annual report, it said that the company's virtual human business has explored a mature commercialization path, Dongfeng Fengguang customized virtual human "sweet" has been delivered, and AVIC Digital Twin Project has also achieved phased delivery.

However, the financial report did not disclose the revenue or contract situation. People from Zhewen Internet said to the Blockchain Daily that due to the small amount, it was not disclosed in the sub items of the semi annual report. At the same time, the financial sector has a settlement cycle, so it can decide whether to disclose it until all the financial data are recorded.

Ai Media Consulting predicted that the market size of China's virtual digital human will reach 12 billion yuan in 2022, and is expected to drive the related market of 186.6 billion yuan.

Facing the broad market prospect, listed companies have deployed the virtual digital human industry.

According to Xingkuang data from the Associated Press of Finance, up to now, 53 listed companies have deployed the virtual digital human industry. However, only Alto Electronics disclosed its contract with virtual human in the 2022 semi annual report, and other companies did not disclose the revenue of related businesses.

Zhou Zhongyun, a doctoral advisor from the School of Economics and Management of Tongji University and a director of the China Information Economy Society, told the Blockchain Daily that virtual digital people have rich application prospects and potential value at both the B and C ends, can enable pan entertainment (film and television, media, games), finance, cultural tourism, education, medical care, retail and other fields, and is expected to innovate the content production mode, help the development of community economy, and promote digital transformation.

Zhou Zhongyun pointed out that as a relevant concept of the meta universe, digital people have attracted huge traffic attention, the focus of many enterprises and the popularity of the capital market; At present, there are more than 200 active virtual digital people on the market, including entertainment type, service type, companion type, identity type and other types.

"When deploying digital people, enterprises should not simply pursue their symbolic values, but carefully study and judge their functional values and application prospects to avoid blindly following the trend and hype." Zhou Zhongyun emphasized.


Factors Restricting the Development of Virtual Digital Human Industry


"The biggest challenge of virtual digital human is still on the technical side, which is also the core driving force for the development of this track, such as CPU, GPU, AI, mixed reality, image processing, etc." Wang Chengzhi, partner of Hejun Consulting, said to the reporter of Blockchain Daily.

In Wang Chengzhi's opinion, the key to the development of virtual digital human lies in the three keywords (virtual, digital and human), how to combine virtual image with IP, and how digital technology can make the image of characters appear clearer, smoother and more intuitive.

Shenyang, a professor at Tsinghua University and director of the Metacosmic Culture Laboratory, said that the main factors restricting the development of virtual digital human are as follows:

First, China's artificial intelligence is not yet developed, and there is still a long way to go between digital virtual human and real human;

Second, there are hundreds of enterprises doing digital virtual human at present, but many of the basic manufacturing engines of virtual human are mainly foreign;

Third, at present, the production of digital virtual human requires tens of millions of yuan, which is far from low cost and automation, further restricting the application and expansion of virtual human.

"At present, digital people are mainly paid by To B end institutions." Shenyang pointed out that the digital people of B-end enterprise users are mainly used for the personification of digital employees, digital spokesmen or brands; However, the B-end business generates great potential energy and even brings business flow, which requires time cycle.

"On the whole, the development of domestic virtual digital human is still in its infancy." In Zhou Zhongyun's view, the main constraints to the development of digital people at present include: lack of universal and objective industry standards, limited display scenes, high development and experience costs, low user recognition and acceptance, laws and regulations and ethical norms that need to be improved.

He emphasized that in the long run, the key to the survival and development of the virtual digital human industry lies in how to better integrate with the real economy and enhance social value.